PETA has suddenly put a microscope on the upcoming Assassin's Creed IV: Black Flag by attacking their depiction of whaling in the game. Since we gamers are so often not able to discern between reality and our games, we are bound to think killing whales in real life is cool. PETA recently talked to Polygon to share their fears,
"Joe Shmoe who plays this game in his mother's basement in the safety and comfort of his home will feel a sense of accomplishment by killing this whale."
They go on to say that they would feel differently about this particular part of the game if it had shown the horror of a terrified animal "fleeing for her life". Add to that more gory descriptions of what happens to whales when they're captured and you would probably have trouble keeping those lunch tacos down.
Ubisoft's Stone Chin had a response. While not entirely PC itself, at least it does show that PR people do actually have a sense of humor when faced with a difficult complaint. Stone stated,
"We do not condone illegal whaling, just as we don't condone a pirate lifestyle of poor hygiene, plundering, hijacking ships, and over-the-legal-limit drunken debauchery."
The full story can be read on Polygon should you choose to read it.