As of today, the Zune color family has expanded! Zune HD is now available in purple and magenta in both 16GB and 32GB models. These new colors are now a standard color option along side the platinum, black, blue, red, and green. The pricing remains the same at $220 for the 16GB model and $290 for the 32GB model. These colors are only available for the Zune HD and will not be seen on the 80 or 120 models. Personally, I'm a fan of the magenta color and look forward to save enough money to purchase it. I'm specially glad that this color is a standard option and not a limited edition offer!

You may purchase this product and any other fun things at the Zune Store.

Source: arstechnica.com